"In football, every play starts with a down and a distance. The 'down' tells you how many chances you have left to move the ball, and the 'distance' tells you how far you need to go to reach your goal. Together, they define your situation, your options, and the urgency of your decisions. Life works the same way: every day, we face our own downs and distances—moments that challenge us to make the right choice, move forward, and trust God to help us gain ground."
SPEAKING
Justin Kramer is a coach, communicator, and men’s leadership mentor passionate about helping men live with purpose both in their homes and in their communities. Drawing from years of experience in athletics, ministry leadership, team culture development, and personal discipleship, Coach Kramer created Down and Distance to give men a clear framework for navigating life’s high-pressure moments.
He teaches men how to slow the game down, read the situation, and make decisions that align with their calling, character, and faith. Justin’s approach connects biblical truth with real-world strategy—using football language as an accessible, relatable way to challenge and equip men of all backgrounds.
Coach Kramer speaks at workshops, churches, sports programs, youth gatherings, and men’s events, providing practical tools for leadership, discipline, and spiritual growth. His work centers on one belief: men are at their best when they live decisively, purposefully, and rooted in God’s design.
Testimonials
“We recently had 12 of our younger Riggs leaders go through the Down and Distance program, and the feedback was outstanding.
What stood out most was how well the session was structured — it wasn't a drawn-out lecture. The content was broken up with on-point attention grabbers that kept everyone engaged and focused. Our team came away saying it was anything but a boring experience.
What also resonated deeply was the presenter's humility. He was upfront about not knowing the ins and outs of our company, but that never got in the way. He had a natural ability to connect each leadership topic directly to what we do — and it landed. Our leaders felt seen, not just lectured at.
Down and Distance delivered something that's hard to find, leadership development that actually sticks. We'd highly recommend it to any organization looking to invest in their next generation of leaders.”
— Michael Burks - Riggs CAT
SVP Branch Operations & People
“Our church had Coach Kramer lead our first ever men’s retreat weekend. The sessions were enjoyable, the content was helpful, and Coach Kramer’s teaching and interaction with the men was relatable.
I highly recommend Down and Distance.”
— Kyle Cochran - Harvest Baptist Church“Justin Kramer was an outstanding speaker at our annual Winter College Baseball Retreat. Through his Down and Distance platform, he delivered practical leadership strategies that resonated with our players and challenged them to pursue excellence both on and off the field.
His message was encouraging and highly impactful. Justin has a unique ability to connect with student-athletes and inspire them to become better leaders, as well as teammates.
We are grateful for the investment he made in our program and highly recommend him to any organization looking to develop leaders.”
— Aaron Brister- Head Baseball Coach - Central Baptist College“From a character-building perspective, Down and Distance provides a powerful blueprint for how to navigate through adversity. Too often, we look only at the distant end zone, becoming overwhelmed by how far we still have to go. Justin does a great job highlighting that character is built in the grit of the current play.
Whether I am facing a "1st and 10" with fresh momentum, or a daunting "4th and long" where my back is against the wall, my situation requires immediate accountability, discipline, and urgency.
Down and Distance reminded me to stop complaining about the field position I've been given and to focus entirely on executing the right choice in the moment I am in.”
— Michael K. McKinney Colonel, USAF
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